TELL KIDS HOW ABSOLUTELY INCREDIBLE THEY ARE!

FOR IMMEDIATE RELEASE
January 9, 2008

FOR MORE INFORMATION, CONTACT
John S. Fore
Marketing Director
Telephone: 816 285 2030
E-mail: john.fore@campfireusa.org

TELL KIDS HOW ABSOLUTELY INCREDIBLE THEY ARE;
Tell 10 and Help Celebrate Camp Fire USA's 12th Annual
Absolutely Incredible Kid DayŽ March 20, 2008

(Kansas City, Mo.) - March 20 marks an absolutely incredible milestone: Camp Fire USA's Absolutely Incredible Kid DayŽ turns 12.

In the past 11 years, hundreds of thousands of kids across the country have received letters of encouragement and support from caring adults in their lives in celebration of the annual letter-writing campaign. This year, Camp Fire USA is taking it one step further.

Make it your goal on March 20 to send out 10 letters to children you know: a son or daughter, grandchild, niece or nephew, neighbor, student . . . the list can go on and on. These special people deserve to know how valued and appreciated they really are, and Absolutely Incredible Kid DayŽ is just the time to tell them.

"Obviously by making this challenge, we will be increasing the number of kids who receive letters," said Stewart J. Smith, national CEO, Camp Fire USA. "But beyond that challenge are more and more children who will feel highly-regarded and admired. Through words of encouragement, we energize the child's drive for success in the future."

Camp Fire USA's Absolutely Incredible Kid DayŽ is a national letter-writing campaign to honor children and has been deemed an overwhelming success by child care experts, educators, celebrities, leaders, parents and kids everywhere.

Absolutely Incredible Kid DayŽ has touched more than 600 million people in the nine years since its inception. Its supporters include national figures such as President George W. Bush and former President William J. Clinton; American hero, John Glenn; family authority, Sylvia Rimm, Ph.D.; and sports heroes Jerry Rice and Jeff Gordon. Read celebrity letters.

Throughout the country, Camp Fire USA councils will celebrate Absolutely Incredible Kid DayŽ locally with a variety of unique events, including the Adopt-a-School project, fundraisers and delivery of bibs to newborns. To get involved with Absolutely Incredible Kid DayŽ in your community, contact your nearest Camp Fire USA council.

Nationally, the goal of Absolutely Incredible Kid DayŽ is for every child to receive a letter. It can be left on a pillow, mailed, stuck in a lunch box, e-mailed, read over the phone or read in person. Camp Fire USA wants parents, grandparents, aunts, uncles, siblings, neighbors, educators, mentors and all adults to participate.

Help Camp Fire USA celebrate America's children by writing a letter to the kids in your life. It's a simple gesture whose impact can last a lifetime.

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Camp Fire USA is one of the nation's leading not-for-profit youth development organizations, serving nearly three quarters of a million participants annually. Camp Fire, with national headquarters in Kansas City, Missouri, since 1977, provides all-inclusive, coeducational programs in hundreds of communities across the United States. Camp Fire USA's mission is to build caring, confident youth and future leaders. By design, Camp Fire's programs, including small group experiences, after school programs, camping and environmental education, child care and service learning, build confidence in younger children and provide hands-on, youth-driven leadership experiences for older youth. For more information, visit www.campfireusa.org.